Born in 1936 in Algeria it seemed as though creating and designing was in his blood from the very beginning. Enrolling in a Parisian fashion school and some fortuitous meetings with the editor of French Vogue and then Dior himself lead Saint Lauren, aged 21 at the helm of Dior xxx some youth back into the brand. Being drafted into the army however he suffered a nervous breakdown which lead him away from fashion for sometime until his partner Pierre Bergé helped him find backing for his own fashion house and in 1961 Yves Saint Laurent was born.
His name was gold during 60’s introducing Le Smoking trouser suit for women and the now commonplace ‘ready to wear’ line. He befriended the it people of the era and was regularly seen partying it up at Studio 54. In 1971 he shocked the fashion world posing nude to launch his first male fragrance and in ‘77 the now cult classic Opium fragrance was launched. Saint Laurent couldn’t put a fashion step wrong, he was renowned feminising male shapes, however his drinking and drug problem became more obvious as his success and workload increased. In 1998 he retired passing the mantle over to Alber Elbaz and from 2002 onward became increasingly reclusive until his death in 2008 from a brain tumour.
I recently came across the Pour Homme fragrance shots and knew I wanted to do a little more research into this house hold name designer. It’s safe to say that YSL Cinema is my signature scent and even after 7 or so years of wearing it I couldn’t be without a bottle. And where would I be without my chiffon shirt and trouser suit at work uniform? I’ve been unknowingly chanelling Saint Laurent, how chic!